Electronic mail advertising and marketing is a strong instrument in your cell app development toolbox. Regardless of all of the rumors in regards to the inefficiency of electronic mail advertising and marketing, statistics and a few manufacturers have the other opinion. Electronic mail advertising and marketing income is confidently rising 12 months by 12 months.
Table of Content
This text will deal with the primary elements of app launch emails, together with the perfect practices for writing app announcement emails and exhibiting profitable examples from well-known manufacturers.
Let’s begin with some thrilling information.
Why must you embody a cell app launch electronic mail in your app promotion technique?
A cell app launch electronic mail is a superb strategy to create the much-needed buzz that can assist your product attain a broad viewers together with different advertising and marketing methods. As talked about earlier than, electronic mail advertising and marketing income has grown over the past 12 months. Furthermore, in response to Statista, the e-mail advertising and marketing income worldwide is predicted to succeed in 17.9 billion U.S. {dollars} in 2027. In different phrases, this quantity proves the effectivity of electronic mail advertising and marketing efforts.
Undoubtedly, it will be greatest should you nonetheless put effort into making your app launch electronic mail enticing and convertible. In line with HubSpot Weblog Analysis, the simplest methods for electronic mail advertising and marketing campaigns are
- subscriber segmentation (78%),
- message personalization (72%),
- electronic mail automation campaigns (71%)
So, as you might be satisfied now to strive electronic mail advertising and marketing in your app promotion, let’s dive deeper into the app launch emails.
Sorts of cell app launch emails
An app launch electronic mail is just not solely aimed to create a buzz about newly launched apps. Typically, a launch electronic mail focuses on getting consideration from individuals about one thing new that occurred or is about to happen inside your product. Listed here are the most typical sorts of app launch emails:
- Product launch emails intention to tell your clients a few new product launch.
- Pre-order emails inform your clients a few distinctive alternative to strive the product first and create an thrilling second.
- Upcoming characteristic announcement emails inform your buyer about new options or performance in your product.
- Future gross sales emails promote reductions or particular costs for a brand new product launch.
- An occasion invitation electronic mail normally promotes a launch-related occasion, like a webinar.
Relying in your app development technique, you possibly can select an electronic mail sort to advertise a particular motion associated to your app launch. Nevertheless, some of the profitable methods to tell your clients in regards to the upcoming releases is to create a sequence of emails:
- A teaser electronic mail that can construct anticipation
- Announcement electronic mail that ends the suspense
- Product launch electronic mail, in different phrases, app launch electronic mail
Do not forget that clients normally do not prefer to be spammed with emails. Due to this fact, be sure that you begin together with your electronic mail advertising and marketing early sufficient to have a while between a sequence of emails.
Tips on how to design convertible cell app launch electronic mail
Designing a profitable cell app announcement electronic mail is not simple, as it’s best to steadiness your app branding pointers and loopy creativity. By analyzing the profitable launch emails, we are able to now spotlight the essential components of app launch emails within the conversion price.
- Stand out together with your electronic mail design – the graphic is crucial method of communication and creating pleasure. Due to this fact, be sure to use robust visible language in your announcement electronic mail because it ought to seize clients’ consideration. Later on this article, we are going to present examples of standout electronic mail designs.
- Align electronic mail graphic together with your branding – use your model colours, fonts, and brand in your electronic mail to make it simple for potential clients to acknowledge your model.
- Seize consideration with a topic line – header is a crucial think about electronic mail opening price. Due to this fact, preserve it quick and catchy. Ideally, your topic line needs to be about 50 characters. Relying in your model tone, you may as well use emojis because it helps your electronic mail to face out.
- Personalize your emails – both you point out the identify of your clients or simply joke within the electronic mail, your predominant aim is to be as nearer to your clients as potential. Folks respect the private contact in emails because it makes them really feel that they’re receiving an electronic mail from a buddy. No have to say that personalised emails convert higher.
- Take a look at totally different CTAs – A/B testing is a must-do in your announcement emails. You’ll be able to strive totally different CTAs in your launch emails to seek out the profitable model, which you should use within the following sequence of emails.
10 examples of profitable app launch emails and why they labored
Now let’s apply all of the above theories to the apply. Listed here are 10 profitable app launch electronic mail examples and our evaluation of why they labored.
1. New characteristic announcement by Grammarly
Grammarly is a widely known writing instrument based mostly on AI-powered applied sciences. The instrument is accessible for a wide range of units and operational techniques. It is a fast-developing firm that launches new app releases very often and communicates it via electronic mail advertising and marketing in a superb method.
Why did this work?
This launch electronic mail is a superb instance of presenting data shortly and successfully. The graphic clearly exhibits the app’s new characteristic and is executed in Grammarly branding type. On the identical time, the physique textual content is concise and concrete, which makes it simpler for patrons to learn. The topic line on this electronic mail is ‘Wealthy Textual content Formatting Has Arrived!’. It is intriguing and anticipating.
2. Gemini Images: Gallery Cleaner for iOS
Gemini images is an app that makes use of machine studying to determine, kind and clear your Apple machine’s photograph library by grouping images collectively and figuring out which of the same ones is the perfect photograph, contemplating parameters like decision or edits.
Why did this work?
Despite the fact that this app is an official app created by an exterior supplier for iOS, the e-mail follows Apple’s model voice: it is minimal, stylish, and and not using a trace of complication. Furthermore, it’s totally clear and exact, showcasing what the app is about whereas clearly exhibiting the worth from the start by stating: “Hold the photograph mess at bay.”
It’s a compelling CTA, clear, easy, and attractive on the identical time – who would not wish to discover what they want with minimal effort? Who likes mess and muddle? The reply is no person and no Apple consumer, as Apple is all about simplicity, minimalism, and one-tap outcomes.
The topic line is “Is your iPhone drowning in images? “. Just like the CTA, the topic line is attractive sufficient, because it implements each modern components – have a look at the cellphone emoji! – and phrasing that just about solutions the “Why do I would like this” query, attractive the consumer to open it.
3. Venmo: monetary app
Venmo is an app for quick, protected, social funds between buddies. The general design and branding of the corporate deal with making a relaxed and pleasant ambiance despite the fact that it’s all about cash transactions.
Why did this work?
First, Venmo makes use of an incredible animated graphic that presents a brand new product launch. From the primary second, the shopper’s consideration is grabbed by the colourful graphic and express header: Venmo playing cards are right here! This launch electronic mail additionally has a transparent construction. So for these clients preferring to rip-off via emails, it won’t be an issue to determine probably the most vital moments with icons and paragraphs.
4. Gather: Save and share concepts
It is extra of a relaunch than an unique launch itself, however Gather, WeTransfer’s app, permits customers to avoid wasting all the pieces in a single place, from images to movies, audios, notes, and something that may be mixed to create nice visible content material.
Why did this work?
We’re content material that’s according to the model’s tone of voice. The colours, the pleasant tone, all the pieces is what it needs to be like. And WeTransfer’s electronic mail takes it a wee bit additional by pampering the subscriber: “You have received nice style.” A little bit praise goes a good distance, and these guys appear to understand it properly.
And what in regards to the punchline? “One app to avoid wasting all the pieces.” It makes customers assume they will not want any extra apps. It’s going to save them the time and power of wanting via their phone-not to say eliminating the sensation of frustration that comes with trying to find simply the best factor via this and that app!
On the topic line: “Welcome to Gather by WeTransfer.” Coupled with the “You signed as much as get our month-to-month set of surprising artistic tales”, this topic line builds on the story-telling facet the app is all about.
5. CraftCellr (Oznr)
CraftCellr (now renamed to Oznr) is a cell app for beer lovers. In different phrases, the web craft beverage market permits the whale hunters of the world to attach straight with the manufacturers they love.
Why did this work?
It is a superb instance of a customized electronic mail. Proper from the start, you are feeling that you’re a part of this group, and the group of CraftCellr thanks you for being so affected person and ready for the Android app launch. They’re additionally highlighting totally different options of the app and supporting it with screenshots. Take note of how they finish an electronic mail. Not all firms are courageous sufficient to confess that their launch won’t be good. However CraftCellr talks with clients as with good buddies, which makes clients additionally really feel the model’s belief.
6. MasterClass: Study New Expertise
MasterClass: Study New Expertise app was developed to enrich a web-based schooling platform that provides lessons to its subscribers – at a value, in fact. These lessons are on any topic you could possibly need and are taught by the world’s most well-known artistic minds, from Gordon Ramsey to Neil Gaiman.
So, see what they did with the identify there? Their lessons are taught by the Masters of every commerce – speak about consistency.
Why did this work?
Extra on that consistency: Masters do not want introductions or ideas. The CTAs mirror that: “Get”, “Uncover”, “Entry”.
And naturally, that is the tone set by the e-mail from the start: “Discover the MasterClass app.” It’s evident that it is a severe platform for severe professionals that basically wish to be taught and be taught from the perfect. The colours mirror the web site’s colours. It’s extremely exhausting to not perceive what they’re all about, simply by it.
7. Starbucks
Starbucks is a widely known espresso firm around the globe. With this launch electronic mail, they introduced the updating Starbucks app for iOS.
Why did this work?
In addition to the clear header and CTA, Starbucks highlights new app options and encourages clients to strive them out. App screenshots make it enticing and explainable what the options seem like. The supportive textual content highlights the advantages of utilizing an up to date app.
8. Skillpages
Skillpages, very similar to MasterClass, started as a platform. This one focuses on discovering expert professionals worldwide and consists of greater than 160 nations.
Why did this work?
It will get straight to the purpose with out being strict about it. The e-mail design is nice, and the photographs mirror precisely what the app is supposed to do.
The CTAs are sensible and mirror the app’s true nature: “Get employed in your expertise on the transfer.” The phrasing showcases why an expert ought to obtain the app.
On the topic line: “Take a look at our new app and get discovered in your expertise.” Straight and to the purpose. The subscribers are professionals, busy, and have to know the hows and whys proper up entrance. This topic line does it exactly with out being too apparent – the consumer nonetheless must open the e-mail and see the brand new app and the way it may help with the consumer’s job hunt.
9. Asana teaser electronic mail
Asana is process managing software program that helps groups to work extra collaboratively and in a extra environment friendly method.
Why did this work?
This teaser electronic mail was despatched to all Asana’s subscribers and clients to tell them in regards to the upcoming characteristic launch. The wording is kind of intriguing and, on the identical time, creates some expectations. Though it’s not but a launch electronic mail, Asana has given some visible hints on what customers ought to count on quickly.
You do not see any CTA associated to the brand new characteristic launch on this electronic mail. Nevertheless, the corporate refers back to the weblog the place customers can nonetheless get some tips about the right way to use an app.
10. Nike
No introduction is required. Nike has all the time been a trendsetter in each sense of the phrase, to the purpose the place it might be a case examine all by itself. Nike introduced its new app with an electronic mail that was easy, stunning, and centered, exactly in tune with the model’s core values.
Why did this work?
Let’s begin with the CTA: “Faucet into Nike.” Implausible wordplay! The definition of the phrase “faucet into one thing” is the next, in response to the Cambridge English Dictionary: “to handle to make use of one thing in a method that brings good outcomes.”
So, Nike performed with the that means of the phrase and the that means of the verb itself: the consumer might want to faucet the display to obtain and use the app. If you wish to take it a step additional, consider that as properly: This phrase might’ve simply been adopted by Nike’s tried-and-true “Simply do it”!
The topic line is “The Nike App: Direct Entry to Our Greatest.” It is a superb instance of a topic line that focuses on the app’s worth. The app will give customers direct entry to the perfect content material and options.