google play store keywords tool

You might be new to App Store Optimization and also you wish to be sure you implement the proper ASO technique to make your app or recreation take off on the shops? You may’t miss this put up! Uncover 20 ASO errors you shouldn’t do when optimizing your app or recreation.


Table of Contents

Please, keep away from these errors as a lot as attainable – they might spoil your ASO efforts!

1. Not understanding ASO nor figuring out its significance on enterprise

First, it may appear apparent, however it’s essential to learn about App Store Optimization and to know what it means and the way it works. In a number of phrases, ASO is the method of optimizing a cellular app or recreation to enhance its visibility on the app shops and to generate extra natural obtain and enhance its conversion charge to cut back person acquisition prices.

ASO = site visitors + conversion + retention

Briefly, ASO has a direct impression on enterprise. There are two methods your app will be found by customers on the shops: within the Search part or within the Browse / Discover part. If Search performs a giant function in app discovery, Browse is at all times rising with new methods carried out by Apple to find new apps. For that reason, it’s best to focus each on key phrase optimization and optimize to seem within the Discover sections of the shops.

2. Seeing ASO as website positioning for apps

website positioning and ASO are usually not the identical issues. If they’re comparable, it might be a mistake to imagine that they work the identical.


website positioning is the method of optimizing the visibility of an internet site in Google Search. ASO is the method of optimizing an app and its itemizing to extend visibility, enhance conversion charge (and thus downloads) and scale back person acquisition prices.

One other distinction between ASO and website positioning is that paid campaigns have an effect on ASO, however not on website positioning.

ASO and website positioning are linked, as you may work on website positioning to your itemizing to index its URL on Google Search, however they aren’t the identical.

3. Leaving the standard of the product apart

This can be a essential level and also you would possibly assume it’s apparent however it’s actually vital to take it under consideration.

Do you know that the shops consider the apps’ quantity & velocity of downloads, the person engagement and retention, and even the customers critiques within the case of Google Play, to rank them? Additionally, they are going to be much less prone to rank and have an app that has bugs and doesn’t work nicely.

Having a great and high quality product is vital for customers satisfaction and it might really convey you extra natural downloads. In case your customers are glad, they’ll do word-of-mouth and communicate nicely about your app, which might make others customers obtain the app, and so forth.


It’s also vital to consider stuff like push notifications, inbound advertising, CRM, communication technique, app worth, and so on. to have interaction with the customers, rank greater and enhance the app¡s visibility within the shops.

Lastly, it’s also vital to have an important product as in case your customers and critiques are damaging, they might have a very dangerous impression in your Conversion Charge.

4. Not finding out your app market area of interest

It will be a pity to not research your market area of interest and to not know your fundamental rivals and the way they work, and particularly the highest rating apps in your class. Examine the on-metadata discipline of their itemizing, how they replace it and what modifications they implement, the visuals, the lexical discipline…

It is very important achieve this to be consistent with what customers expect and the way apps are positioning for this sector, to be able to determine good observe and implement it to your app or recreation.

5. Ready for the app to be launched earlier than engaged on ASO

There isn’t a want to attend to your app to be launched to begin engaged on ASO. And it’s extra – doing so would make you lose loads of potential!

Pre-launch ASO is certainly a should: it allows you to totally put together your app and its itemizing for launch day. You are able to do an prolonged key phrase analysis, put together the content material of the itemizing, have a look at rivals to see how they’re engaged on their itemizing.


We hope this listing will aid you in your ASO course of and you’ll take some suggestions and insights out of it to make your app develop! If you wish to continue to learn about ASO, take a look at these nice ASO suggestions.