Google has rolled out a  “click-to-download” advert template that makes it simpler for folks to seek out and set up cell apps, immediately from a Google search itemizing web page in your cell machine. The brand new advert format permits customers to obtain a cell app from iTunes or the Google Play Retailer with only one click on from a search itemizing on their cell machine. The brand new advert template is a part of the Enhanced Campaigns roll-out, which needs to be obtainable to all AdWords accounts by now.


The cell app market is a big, fast-growing market with over 700,000 Android and iPhone apps at present. In actual fact, the cell app business is believed by some estimates to be a $30 billion market ever – which is an totally exceptional statistic contemplating this business didn’t even exist 5 years in the past! Google seems to have observed this too, and they also’ve rolled out this new advert template to unravel for this widespread promoting use case.

Promote your Cell App on Google AdWords

Promoting your cell app in Google is less complicated than ever. To create a “Click on-to-Obtain” advert in your AdWords account, navigate to the “New Advert” button and click on on the “App / Digital Content material Advert” possibility, as illustrated beneath. This solely works for enhanced campaigns.

Subsequent, choose the App Platform, Android or iOS. (Sorry, Microsoft and Blackberry customers/builders, your telephones are usually not supported at the moment!)

When you’ve picked the app platform, you possibly can then seek for your app within the respective app retailer (Google Play or iTunes). Sort within the title of your app, click on “Lookup app,” then choose the app that you simply’re making an attempt to advertise.

Subsequent you simply sort out the headline and outline in your advert. Google will present you an advert preview to offer you an concept of how your app obtain advert will appear to be on a pill and on a cell phone.

As you possibly can see, the brand new app obtain format prominently options your cell app’s icon, and a inexperienced hyperlink to the app obtain web page, each of that are certain to drive further consideration to your itemizing and drive extra app installs.

The Click on to Obtain Advert: It Simply Works

The brand new click on to obtain advert format is a big step ahead in ease of use compared to the earlier method of doing this, and is a part of Google’s grasp plan to make adverts smarter and extra attentive to consumer context. When I talked to Surojit Chatterjee this week, he defined:

Beforehand there was no simple method to do that. Now you set a URL to iTunes or Google Play, we’ll work out if it really works on pill or cell, then we’ll solely present the adverts to the best folks. So, when you’ve got an iPhone app, we’re not going to point out that advert to an Android consumer or on a pill if it may’t run on a pill. We’ll mechanically determine it out. We even have higher advert formatting than earlier than. Many of the App developer use instances appear to be properly dealt with.

New Cell App Advert Extensions, Too!

Along with the launch of the Click on to Obtain advert format, Google has additionally launched a brand new Cell App Extension, which lets app entrepreneurs deep hyperlink to a particular web page inside their cell app, proper from the advert.

To create a Cell App Extension, go to the “Advert Extension” tab, then choose “App Extension” as proven within the following screenshot:

For instance, a consumer who already has your app put in might be delivered to a particular part inside your cell app, and will full a conversion inside your app.

Cell App Promoting Made Easy

In the event you’re an app developer, significantly if you happen to’re launching a brand new app, you could put money into getting some credibility by way of numerous installs and evaluations so that everybody searching for your sort of app picks your app from the listing. Alternatively, if you have already got an enormous variety of installs and evaluations, you would make use of this promoting as a approach to get much more evaluations and downloads and stop competing apps from ever having an opportunity.

In abstract, the brand new app obtain advert format is a straightforward, highly effective, efficient approach to get folks to seek out and use your cell app immediately. Improve to enhanced campaigns and so you can begin making the most of this format now!