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A former IOS software program engineer at Tumblr has described Apple’s App Retailer assessment course of as perplexing, random, discordant, and asinine. He claims that his view is shared by the “huge, overwhelming majority” of iOS builders.


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He focuses on the Tumbler expertise, describing the random rejections the corporate would get for app updates, however says the issue is a a lot greater one …

Sreegs wrote a Tumblr weblog publish, beginning by describing Tumblr’s issues with Apple’s porn ban. He says App Retailer reviewers would seek for key phrases more likely to discover porn, and reject the app. The corporate then needed to discover the user-generated content material that had been discovered within the search, and take away it earlier than resubmitting the app.

Within the case of Tumblr, this might be a reviewer going to look, typing in one thing like “tits” and discovering porn. Generally they’d search one thing extra innocuous like “socks” (yeah, i do know) and discover porn. Generally they’d search one thing fully harmless and discover porn in any case. Tumblr would get rejected. 

This occurred recurrently. I’d say as soon as each 5 updates (each time Tumblr updates the iOS app, they need to re-submit the app for assessment).

He says Apple banned phrases and phrases in addition to photographs, and each would depend on arbitrary judgements by random reviewers.

The banned thesaurus is completely perplexing and I can solely theorize why tags like ‘lengthy publish’ are banned from showing on iOS […]

Tumblr would get a reviewer who flags tumblr for porn, and when Tumblr opened the rejection discover, the screenshot can be one thing fully not porn. I’m speaking stuff like a lady in a bikini. Not even posing in a porny method. One thing you’d see in like, a laser hair elimination advert.

Sreegs stated that as a result of a assessment acquired assigned to a distinct random particular person every time, there is no such thing as a consistency – and nor can the developer’s help contact supply any assist.

Because the assessment course of is human, some reviewers interpret the rules extra strictly than others. Because the assessment course of chooses a random reviewer, the assessment expertise is random each time.

The developer help contact is not in direct contact with the reviewer and doesn’t talk with them in any method, apart from the report they obtain from the assessment (that Tumblr has too). The dev help contact additionally can not inform Tumblr whether or not they’ll move assessment in the event that they had been to suggest hypothetical adjustments to Tumblr.

He added it’s not simply Tumblr builders who’re pissed off with the App Retailer assessment course of.

The iOS engineers at Tumblr didn’t like Apple’s bullshit one bit, which is unsurprising. Nonetheless, my expertise to date is the huge, overwhelming majority of iOS engineers at different locations really feel the identical method. Apple’s assessment course of is seen as an asinine hurdle you should clear […]

iOS builders additionally need to take care of ever-shifting technical tips that may be unclear, with deadlines that change or are imprecise as properly. A great instance of this was a latest change that required all Apps that had been accessible on iPad to help split-screen multitasking. Not solely did I get conflicting solutions on what which means from Apple themselves and devs who had been in touch with different Apple reps. Nobody knew if their iPad app can be yanked from the shop, or if there was a strategy to choose out. This requirement compelled many corporations to scramble to replace their iPad expertise to satisfy this deadline, just for the requirement to be relaxed, and the deadline to be pushed again. Enjoyable instances, nice use of dev hours.