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Cellular advertising traits are at all times altering. To make sure your recreation’s success on this ever-changing cellular panorama, it’s important to know the rising artistic traits and check totally different visible components in your app product web page. For example, must you embody a preview video to your retailer itemizing? Or, which icon palette is in style in your class? To uncover such insights, it’s fascinating to see what different video games in your class are doing.


Table of Content

AppTweak analyzes the highest apps and video games in every class on the App Retailer and Google Play to find out present metadata traits. On this article, primarily based on Apptweak’s information, we had a have a look at among the in style artistic traits tailored by the main video games within the Informal, Journey, Simulation, and Motion classes within the US App Retailer.

Screenshot and preview video traits

On the App Retailer, recreation builders can add as much as 10 screenshots to retailer listings. We discovered that the highest 500 video games within the Motion, Informal, and Journey classes added, on common, 6 screenshots to their retailer itemizing within the App Retailer (US). With 7 screenshots on common, the Simulation class leads by way of the variety of screenshots among the many 4 classes.

Selecting your cellular recreation’s screenshot orientation largely is dependent upon your gameplay and the gadget kind. Within the given graph, we see that each within the Informal (81%) and Simulation classes (64%), most video games use portrait screenshots over panorama ones. Then again, plenty of Journey video games choose to show their screenshots in panorama mode (66%). Curiously, there’s a 50–50 distribution of video games within the Motion class that make use of each panorama and portrait screenshots to indicate their gameplay.

With regard to preview movies, we see that almost all video games within the Motion (56%) and Informal (52%) classes have employed a video of their retailer itemizing within the US (iOS). Then again, a lesser share of prime video games within the Journey (42%) and Simulation (47%) classes have used a preview video of their itemizing.

Sport icon traits

To catch the attention of customers within the more and more aggressive cellular gaming panorama, publishers have to concentrate to craft a changing app icon. Earlier than designing your gaming app icon, it’s a good suggestion to take a look at the highest video games in your class and perceive the present traits. Particular shade palettes are extra dominant in some classes, whereas others are extra different.

With AppTweak’s Metadata Benchmarks, we seemed on the icons of the highest video games classes to get a fast overview of the primary colours and components used.

In our evaluation of the icon shade palettes, we discovered the dominance of three predominant colours – black, brown, and white – within the Motion class. About 19.5% of publishers within the Motion class embody black of their icons. After we look nearer on the totally different icons, we see that not all video games use black as their predominant shade, however they do embody daring colours to make the gameplay stand out extra. Shades of blue are additionally widespread to signify icon colours on this class. Additionally, icons are inclined to show characters (each reasonable and animated) with intense feelings, equivalent to clenched tooth, indignant faces, or characters wielding weapons. Sometimes, video games on this class draw on the facility of faces to showcase totally different actions.

Video games within the Informal class go for shades of black (19.5%) and white (14.5%), with some using ivory and pink (pink) shades as nicely. Informal cellular video games exhibit extra pleasant, cartoon characters of their icons to entice gamers.

Very similar to Motion video games, the highest Journey video games within the App Retailer (US) make use of extra of black and darkish brown of their icons. Video games on this class have a tendency to indicate immersive worlds, fascinating characters, or expressive faces of their icons to have interaction customers.

Then again, Simulation video games use extra white and skin-toned colours of their icons. Much like different video games classes, we see different shades of blue. Sometimes, the icons show characters simulating some real-life conditions, equivalent to performing a job, managing schedules, attempting new recipes, face make-up, and many others.

It is very important have a look at how usually your rivals replace their metadata components, so that you could examine your recreation’s replace frequency together with your competitor’s. Utilizing AppTweak’s Replace Frequency Benchmark, we’ve outlined the metadata replace frequency of the highest 10 video games within the main classes within the US App Retailer over the previous 12 months.

Among the many 4 classes, Simulation video games have made essentially the most updates by way of icon (as many as 15.7 occasions), whereas Informal video games have carried out the utmost updates by way of screenshots (3.6 occasions). Additionally, fascinating to notice is that every one these classes are inclined to deal with updating their icons extra regularly than their screenshots. The highest 10 video games in every class appear to be extra reluctant to replace their title within the App Retailer. The highest video games within the Simulation class modified their subtitles on common as soon as over the previous 12 months.

such mixtures will help you perceive what your rivals or prime apps/video games in your class are doing.


Gaming apps are essentially the most aggressive classes within the app shops. To get customers’ consideration amongst 1000’s of different accessible apps, cellular video games have the scope to replace their icons and different artistic property in several methods. Seasonal updates of icons and A/B testing your app visible property are nice methods to guage how your app creatives are performing. However earlier than you go on to design your app icon or check a screenshot or video, check out what your rivals are doing to their icons, which colours are trending in your class, how regularly your rivals are updating their metadata components, and so forth.

It’s important to benchmark the competitors and observe what related video games are doing so as to stand out from them in addition to to make sure some design uniformity. Sure patterns or shade schemes work higher in some classes than others. Subsequently, recreation builders must hold this in thoughts whereas creating their gaming app icons.