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If performed proper, app retailer movies (whether or not an app promo video for the Apple App Retailer or an app promo video for Android)  are a good way to rapidly present what your app is about and an necessary a part of your App Retailer Optimization technique.


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The top purpose of your iOS App Preview and Google Play Retailer promo video are very related: enhance conversion on the app itemizing and get extra engaged customers post-install. However their codecs and constraints are very completely different.

And this has been bringing lots of confusion.

Even when discussing with some cellular advertising savvy shoppers or companions, we regularly clarify the variations between video on the 2 shops. Together with the “large black bars syndrome” and why we strongly advise towards utilizing your iOS App Preview on the Google Play Retailer. Particularly for apps in portrait mode.

Let’s discover these principal variations.


Search outcomes and video on iOS 11

An App Preview video for iOS autoplays in mute within the search outcomes.

If the App Preview has a portrait orientation, it’s displayed together with screenshots #1 and #2. If the App Preview has a panorama orientation, it takes the complete width.

The truth that with iOS 11 the video autoplays makes it nice to catch guests consideration and enhance the set up price straight from the search outcomes.

No video is displayed in search outcomes of the Play Retailer (left), aside from some model searches (proper)

On the Google Play Retailer, movies don’t show on the search web page. Though there’s a video thumbnail for lots of brand name searches (tapping the play button opens a YouTube hyperlink).


Evaluating video on the iOS App Retailer itemizing and the Google Play Retailer itemizing

On iOS you possibly can have as much as 3 movies, and since iOS 11 they autoplay as you swipe to place them in focus.

On Android you possibly can have only one video. Following the redesigned Google Play Retailer rolled out September 2018, the video play button nonetheless seems over the characteristic graphic however that is now inside the Gallery. So guests need to willingly faucet the button to observe your video. After they do, a Youtube hyperlink opens.


The largest distinction between movies on the 2 shops is that iOS App Previews need to be manually accepted by Apple. Somebody judges if the movies comply with Apple’s pointers, with all of the subjectivity that this can lead to.

Gadget particular (iOS App Previews) vs. YouTube video (Google Play Retailer video)

iOS App Previews are what Apple name “system particular”.

It doesn’t imply (anymore) that your video has to match your app’s orientation.

For instance we just lately produced the iPhone App Preview beneath for Purple Bull TV. As you possibly can see, panorama particularly is smart when there’s some full display screen content material to point out.

As a result of iOS App Previews are system particular, Apple desires you to create one video for the present iPhones (1080×1920 or 1920×1080 decision), and a distinct one for the iPhone X (886×1920 or 1920×886 decision). And yet one more one if you wish to show it to iPad customers (1200×1600 or 1600×1200 decision).

Word : not all “common iPhones” (not iPhone X) have an precise 1080×1920 decision, solely the iPhones “Plus” do. However iTunes join is now capable of robotically generate the smaller sizes for the opposite units.

promotional video for an Android app is a Youtube video, which suggests it shows higher if it’s a panorama video.

Whether or not the consumer is holding the cellphone in vertical or horizontal place, he/she has to rotate it to observe the video.

Regardless of your video, customers need to rotate their cellphone to observe it

If you happen to had been to add an iOS App Preview in portrait on the Google play retailer, here’s what would occur : Massive Black Bars.

We saved the display screen sideways as a result of that is what occurs to customers: not solely they need to rotate their cellphone however then as a result of a portrait video was uploaded it implies that solely a part of the display screen is used

You’re additionally exhibiting the unsuitable UI !

Since Google asks builders to take away an App Retailer badge to allow them to characteristic them, you possibly can guess they received’t such as you exhibiting an iOS interface.

Content material/type restrictions (iOS App Previews) vs. freedom (Google Play Retailer movies)

iOS App Previews are imagined to be principally based mostly on captured footage of the app itself, per Apple’s pointers. You aren’t imagined to movie folks interacting with the system (dwell motion) or create a video solely based mostly on animations (and never exhibiting the app itself). You aren’t supposed to point out any system both.

Word: As a result of iOS App Preview movies now autoplay Apple encourages publishers so as to add copy (brief and straightforward to learn texts), whether or not overlayed on the captured footage or on textual content screens (textual content interstitials). This ought to be leveraged.

On the Google Play Retailer, there isn’t a restriction on how your video appears like and its content material. Nevertheless Google does prefer it finest while you solely present Android units and solely the Google Play Retailer badge.

15-30s size (iOS App Previews) vs. no size restrictions (Google Play Retailer movies)

iOS App Previews need to be between 15s and 30s. If they don’t seem to be, you received’t be capable of add them on iTunes join.

Google recommends to maintain the video between 30s and a pair of minute. We advise to remain underneath 1mn, and 30-45s ought to be sufficient.


There are main variations as to how the movies are displayed on the 2 retailer and what the movies themselves could be.

You’ll be able to have the identical method by way of messaging and script, however you a minimum of must make some changes in order for you your movies to each be accepted and optimized for a selected retailer.

Plus, you possibly can leverage the liberty that Google provides you to point out your app the easiest way potential.