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There are already 10,000 distinctive cellular machine fashions lively available in the market every with totally different {hardware} specs. That’s an over 40% improve in distinctive gadgets within the final 5 years alone. When builders are making a brand new recreation, setting the best minimal and advisable specs might be the distinction between success and failure.


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On one hand, the decrease the system necessities of a recreation, the bigger its whole addressable market. Nonetheless, builders face the problem of putting a steadiness between opening their recreation as much as extra gamers and profiting from valuable improvement time and sources.

Compromises typically need to be made, and these challenges are amplified for smaller builders with restricted budgets and workforces. To that finish, we frequently get requested the query, how can we forecast our recreation’s addressable market and quantify the influence of optimization?

Utilizing our Cell Gadget Knowledge, we present monitoring knowledge of over 4 billion lively cellular gadgets on this planet together with 1000’s of fashions of smartphones and tablets. We will break down any recreation or app’s whole addressable market, based mostly on the lively utilization of those gadgets throughout 100 markets.

Subsequently, it’s doable to immediately scope the addressable market distinction between totally different minimal specs. Such insights can inform optimization methods, serving to builders maximize the market attain of a brand new recreation or app.

Analyzing the Market Dimension by RAM Min Specs

There could also be eventualities the place we’d like to investigate only one variable within the equation. Using our Cell Gadget Knowledge’s skill to filter the variety of lively cellular customers by any particular person cellular machine {hardware} spec (together with CPU, RAM, and even 5G-connectivity), we are able to start segmenting totally different addressable markets.

Analyzing the influence of RAM per machine for a selected goal market—Switzerland, for instance—uncovers an fascinating curve of diminishing returns on optimization. As with most tech, lively smartphones and tablets improve their RAM capability over time.

The share of cellular gadgets that may run a given app will increase +18% when optimizing for 3 GB (75% of cellular gadgets in Switzerland) and a pair of GB (93% of gadgets). Nonetheless, the entire addressable market improve from 2 GB of RAM to 1 GB is simply +3%.

This distribution demonstrates that only a few cellular gadgets in Switzerland have lower than 2 GB of RAM. Nonetheless, this story might be fairly totally different if we goal one other nation—or, if we filter on different {hardware} variables.

Analyzing Market Dimension with Full {Hardware} System Necessities

We may additionally take a extra full method analyzing the entire market share by the mixture of all {hardware} specs of gadgets which can be used to set the minimal {hardware} necessities for our recreation.

Evaluating markets from totally different components of the world underlines the significance of understanding the massive variations in smartphone {hardware}—in addition to how such knowledge will help inform the very best viable technique. We’ll use our knowledge for Malaysia and the Dominican Republic for instance.

Analyzing CPU and RAM as a mixed requirement, we are able to some massive will increase in addressable marketplace for Android gadgets in each Malaysia and the Dominican Republic. For Malaysia, the rise in market share is in line with every decrease system requirement.

The distinction between 4 GB RAM/1.8 Ghz CPU (54% of the market) and three GB RAM and 1.5 Ghz CPU (73% of the market) is nineteen%. In the meantime, the distinction between 3 GB/1.5 Ghz (73% of the market) and a pair of GB/1.2 Ghz (89% of the market) is 16%.

Within the Dominican Republic, nonetheless, we discover an enormous leap from 3 GB/1.5 Ghz (36% of market) to 2 GB/1.2 Ghz (70% of market), virtually doubling the addressable market.


This kind of evaluation will help us attain many various eventualities and conclusions. If you’re aiming to focus on the overwhelming majority of the Dominican Republic (or related markets) together with your app, a viable possibility is to a minimum of optimize for the two GB RAM and 1.2 Ghz CPU tier.

If improvement budgets are tighter, Cell Gadget Knowledge will help us prioritize markets with a bigger share of high-end gadgets (earlier than shifting on to priotization in different markets).

After all, every market is exclusive by way of its hottest cellular gadgets, {hardware}, manufacturers, and carriers. To totally plan out a product to market-level technique to your cellular software or recreation, having the best knowledge will set you up for achievement.