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Cellular video games are a beneficial a part of the financial system and folks’s lives in Saudi Arabia. Pushed by slightly below 21 million cellular avid gamers, Saudi Arabia’s cellular video games market will generate greater than $520 million in 2021 (by way of shopper spending).


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Revenues declined barely in 2021 because of the after-effects of 2020’s pandemic-catalyzed gaming increase, which is impacting the total international video games market. However the long run is shiny and vital progress is coming in Saudi Arabia (but in addition globally).

This text will use our cellular gaming Client Insights to color an image of the cellular video games market in Saudi Arabia. We will deal with shopper habits, choice, and spending, market revenues, participant engagement, and extra.

Saudi Arabia Is a Cellular-First Video games Market 

The total Saudi video games market (together with cellular, console, and PC) will generate $946 million by way of shopper spending in 2021, that means cellular video games account for round 55%. This mobile-heavy share is comprehensible, as cellular gaming is accessible for residents in Saudi Arabia:

  • Saudi Arabia has asmartphone person penetration of 58.0%.
  • This implies cellular’shardware barrier to entry is low: most residents have entry to an lively smartphone.
  • Cellular gaming’ssoftware barrier to entry can also be low: most cellular video games are free to play.

What Sorts of Cellular Sport Experiences Do Gamers Take pleasure in?  

As a part of our Client Insights, we surveyed 1,195 cellular avid gamers who’re lively web customers (aged 10-50) and residing in residential, developed areas in Saudi Arabia. The outcomes point out that cellular avid gamers in Saudi Arabia play numerous genres:

Puzzle Is the High Cellular Style in Saudi Arabia, However Core Genres Are Common Too

Previously six months, nearly a 3rd of respondents performed puzzle video games on cellular, that are usually extra informal experiences. In the meantime, greater than 27% performed the extra core and aggressive genres of shooter, technique, and battle royale. Totally different sorts of experiences clearly resonate with cellular avid gamers in Saudi Arabia.

We additionally requested respondents in regards to the sport options they discover most interesting. Over a 3rd of respondents cited puzzle-solving points, which is sensible given the self-reported most performed style (puzzle).

Nevertheless, extra theme-based components, comparable to a sport’s setting and artwork fashion, had been additionally widespread solutions. Sci-fi and fantasy settings had been particularly widespread, with the latter taking the highest spot.

Most Cellular Gamers Spend Cash Throughout Saudi Arabia’s Free-to-Play-Dominated Cellular Video games Market  

The highest-grossing and hottest cellular video games usually function free-to-play monetization. Most cellular avid gamers decide to spend; of the cellular avid gamers we surveyed in Saudi Arabia:

  • 17% are minor spenders.
  • 34% are common spenders.
  • And eight% are large spenders.
  • This implies roughly 60% of respondents spent cash on cellular video games.

In our Client Insights survey, we adopted up by asking which in-game gadgets and items respondents purchased prior to now six months:

Saudi Arabia’s Cellular Avid gamers: In-Sport Gadgets & Items Purchased (Previous Six Months)

As you’ll be able to see, the prime reply was in-game currencies, which is sensible as hottest cellular video games enable gamers to purchase digital gadgets from the in-game shops utilizing these currencies.  

Many respondents (31%) purchased content material passes, that are additionally generally known as battle passes. These passes, a comparatively new monetization methodology within the business, are basically paid seasonal subscriptions that problem gamers to unlock new content material (usually cosmetics).

Time-savers and powerups, which permit gamers to pay for a extra streamlined taking part in expertise, are additionally widespread amongst cellular avid gamers in Saudi Arabia. However who’re the shoppers taking part in—and spending on—these experiences?

Avid gamers in Saudi Arabia’s Residential, Developed Areas Are Demographically Various  

Whereas some individuals imagine all avid gamers are very younger males, our Client Insights outcomes inform a distinct story—throughout the globe and inside Saudi Arabia. Roughly 42% of respondents had been feminine and 45% had been aged 21-35:

The sentiment that the overwhelming majority of avid gamers are younger males is inaccurate. Cellular avid gamers in Saudi Arabia are a various group demographically, making them a beautiful target market for firms throughout nearly each sector.

All in all, the cellular video games markets throughout Saudi Arabia are wholesome, rising, and numerous. The businesses powering these thrilling markets are additionally rising—as is the variety of individuals taking part in video games within the nation.